Where brands meet consumers
2026 Experiential Programs for Beverage & Lifestyle Partners
We pioneered the lifestyle approach to beverage marketing over 25 years ago, and today we offer an ideal platform to launch and amplify brands. We’ve seamlessly integrated premium brands into two of our cookbooks, along with countless television appearances and high-impact consumer-facing moments.
Built Differently
We don’t use staffing agencies
Our in-house teams and regional Team Leads deliver reliable, brand-trained executions
and have a true stake in the success of every activation.
Programming & Partnerships
We build it
We build authentic, results-driven partnerships that generate National, Regional, and Local brand awareness while driving measurable sales. Our programs create meaningful brand-to-consumer connections
that translate directly into engagement, loyalty, and purchase.
Non-Traditional Retail Samplings
We colaborate
We collaborate with lifestyle and retail partners to deliver VIP shopping events and immersive in-person experiences,
placing your brand directly in front of highly targeted consumers in premium environments.
Street Teams
We are pioneers
CFE are pioneers in guerilla marketing and street team activations. As the first company to secure a public sampling license,
we remain the go-to agency for innovative experiential activations—
from high-traffic urban environments to unique land and water experiences.
LCBO Tastings
We have a proven sales track record
With a proven sales track record, our retail sampling programs are designed to drive trial and immediate purchase.
Every activation includes photography, comprehensive reporting, and detailed post-event analytics.
POS PRODUCTION & SOURCING
We are a one-stop shop
A true one-stop merchandising solution. From wearables and branded merchandise to beverage POS materials,
we manage design, sourcing, production, and logistics to ensure your brand stands out at every touchpoint.
You don’t need more vendors you need the right partner
FAQ’s
What markets can you activate?
We activate in every major market in Canada as well as select US and Carribean Markets.
How quickly can we hire CFE?
It all starts with a conversation. We are vertically integrated so we can get your project up and running quickly , with logistics, educated staff, asset production and flow through plan = embrace opportunities on-brand with no dilution under any time crunch.
Can we hire CFE for portions of activations?
Of course – we can develop a plug and play strategy to give you the support where you need it to compliment your internal action
What is the difference between CFE, SIP and INVITE?
Cocktails the Fluid Experience (CFE) is our beverage marketing and event management agency we started 25 years ago. SIP Niagara is our elevated food and drink festival that delights SIPPERS every year with the best global and local SIPS and bites. CFE activates the SIP Spaces and booths for clients. INVITE is our catering and recipe development agency that does everything from private dining experiences to 400 person events and everything in between. It is also the name of Jeremy’s Cookbook series.
How do we get involved with SIP Niagara Food & Drink Festival?
It’s as easy as sending an email to vendor@sipniagara.com and a SIP team member will get back to you asap!
Do you host internal corporate activations?
We have worked with dozens of coporate teams looking for a gastro and fun team building experience and full event production for events. We literally bring everything in and take it all away to make it a true
Fluid Experience.
Do you activate for lifestyle brands?
We have run and created events for Retail, Fashion, Culinary, Automotive, Housewares, Cannabis and Tobacco.
Can you staff festivals and events?
We have staffed many festivals and offer a turnkey solution for qualified, engaged , professional, experiencd and energetic bartenders, barbacks, security and activation staff. Just fill us in and we bring the whole team with logistics, scheduling, brand educating and even specialty staff like dancers, shuckers, body painters etc.
Can you create menus and staff training?
Absolutely! Gastro and mixological creation is the heart that beats in our hospitality soul! We create full beverage and food menus, specialty cocktail and thematic menus. Whatever your needs are we can build a recipe to make it delish!
Do you offer private bartending and catering services?
We do private parties and provide tunrkey convienience with mobile bars, preferred pricing on rentals, full staffing and of course custom menus based on your taste!
Can you activate outside of Canada?
We work in all majr markets with local staff, assets and contacts. Point on the map and we make it shake!