Built Where Hospitality Meets Strategy
Most agencies sit in one lane. We are the best of all worlds!
Our Passion + Leadership
Committed to our partners, our team and yours.
Jerermy Parsons
CFE is a National Beverage Marketing and Event Management Agency created by Culinary Mixologist, Author and TV Personality, Jeremy Parsons.
Jeremy is considered one of the top Culinary Mixologists in North America and has created beverage programs and consulted for the upmost distinguished brands in the industry.
Lizette Garcia Del Prado
Lizette has been in the F&B industry over 25 years. She is an expert in On and Off Premise Sales, including roles at Heineken USA, Red Bull North America, Diageo Guinness USA, Breakthru Beverage and Stoli Group.
Experience The Difference
Most Agencies
Event Companies
Heavy logistics, forgettable experiences, third-party staff
Bar Teams
Great drinks, no brand impact, lost impact
Marketing Agencies
Ideas, digital, all outsourcing inflated budgets
CFE
✓ We create like marketers
✓ We execute like hospitality pros
✓ We deliver conception to execution
✓ Vertically integrated
✓ We work as owners and partners
Our Core Values
F
Flexible
The ability to adapt swiftly and stay focused.
L
Lifestyle
Connecting brands to everyday lifestyles.
U
Unwavering
Staying true to ourselves and loyal to our partners.
I
Integrity
Firm on measuring and achieving goals.
D
Dedicated
Committed to our partners, our team and yours.
The Facts
We are a National beverage marketing and event management agency delivering elevated food and drink experiences. If you are passionate about your brand, we translate activations in to opportunities that drive trial and sustain sales trajectory.
Top on-site sales at major food & drink festivals
We don’t just show up — we outsell the room
National execution across 9 different provinces
Scale your brand without losing impact
5MM+ annual impressions that drive real brand demand
Live, social, and national media working together
20+ TV features annually that amplify purchase intent
Turning exposure into consumer pull
Trusted by 60% of Canada’s leading beverage brands
Because performance is remembered
1K+ trained professionals focused on selling, not serving
Every interaction built for conversion
10K+ activations designed to convert — not just sample
Every touchpoint built for action
25+ years of turning moments into measurable results
Experience that translates into revenue