Lizette has been in the F&B industry over 25 years. She is an expert in On and Off Premise Sales, including roles at Heineken USA, Red Bull North America, Diageo Guinness USA, Breakthru Beverage and Stoli Group.
Lizette was recruited by the CEO of the Miami Dolphins to handle the NFL’s Partnerships, Business Development and special projects. She returned to the beverage scene with Stoli Group, a subsidiary of S.P.I. Spirits, managing South Florida and later as Sales Director of the Americas for GTR (Duty Free) for markets such as the USA, Mexico, Caribbean, and Canada.
Today she brings her wealth of knowledge and talent to the Canadian market with CFE and SIP Niagara Food & Drink Festival. Combined passion and expertise is her recipe to bringing brands to life!