Corporate Background

How It All Started

Cocktails, The Fluid Experience is a beverage marketing and event management agency created by Culinary Mixologist, Author and TV Personality, Jeremy Parsons. We are incredibly excited to be back and fully functioning nationally in every major market. We have team leads in every major city with experienced, dependable, and professional staff. We do not use staffing agencies and pride ourselves in that our staff work for us and have a vested interest in the success of our events. Cocktails has been delighting consumer’s tastebuds across North America for over 25 years and we have the assets and experience to make your brand take center stage with consumers!

Non-traditional Sampling Opportunities - let us bring our fashion, automotive, wellness, and lifestyle brand partners to you and provide VIP shopping events and in-person experiences at venues like: Williams Sonoma, Pottery Barn, Aritzia, Gotsyle, Porsche and so many more. Street Teams - We are experts in gorilla marketing and street teams. We are the first company to hold a public, sampling license and are still the “GO TO” team when it comes to unique experiential and custom curated street team opportunities on land or on the water! Grocery and LCBO Samplings – With a proven sales track record, we are the only company that provides photographic documentation of each sampling with the most detailed post-event reports.

Programming & Partnerships – We pride ourselves in genuine viable partnerships and help generate national, regional, and local brand awareness to ultimately increase the sales of our clients.

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Cocktails Beverage Marketing